It’s no secret that LinkedIn is a powerful tool for businesses. LinkedIn can be used to find new customers, strengthen relationships with current customers, and even recruit new employees. If you are a consulting business, your employees must have polished LinkedIn profiles. Consultants with well-crafted LinkedIn profiles can help you attract new customers and references and even help you close deals.
If your employees’ LinkedIn profiles are outdated or incomplete, it could reflect poorly on your business. Potential customers may hesitate to do business with you if they can’t find any information about your company on LinkedIn. And if your employee’s LinkedIn profiles are filled with typos or grammatical errors, it will make your company look unprofessional.
Every team member must take the time to update their LinkedIn profile regularly, and it’s also important that they include information that is relevant to your business. LinkedIn profiles should be used to showcase your employees’ skills and expertise, as well as highlight your company’s values and culture.
If you’re not sure where to start, here are a few tips for the time to create LinkedIn profiles that accurately reflect your company’s brand and values.
Use a professional headshot.
LinkedIn is a professional networking site, so your employees’ profile photos must look professional. That means no selfies or group photos. LinkedIn users are more likely to engage with profiles that have a professional headshot.
Write a compelling headline
The headline is one of the first things LinkedIn users will see when they view your employees’ profiles. This is an opportunity to grab their attention and give them a taste of what your company is all about. Use keywords that accurately describe your business, and make sure the headline is clear and concise.
Tell your story
In the About section, LinkedIn users should be able to get a quick overview of your company. This is your chance to tell your company’s story and give LinkedIn users a sense of what makes you unique.
Highlight your employees’ skills and experience
LinkedIn is a great way to showcase your employees’ skills and experience. In the Skills & Endorsements section, LinkedIn users can see a list of your employees’ skills, as well as endorsements from their peers. In the Experience section, LinkedIn users can get a detailed overview of your employees’ work history.
Share your company’s culture
LinkedIn is a great platform for sharing your company’s culture with the world. In your Company Culture & Values section, LinkedIn users can learn about your company’s core values. Your employee’s have the opportunity to demonstrate how they live those values every day.
LinkedIn can be a powerful tool for businesses, but only if both your organisation and your employees are taking advantage of it. By ensuring your LinkedIn company page and employee LinkedIn profiles accurately reflect your company’s brand and values, you can attract new customers, strengthen relationships with current customers, and even recruit new employees.
