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Personalisation at Scale
Personalisation is a key trend in B2B EDM for 2023, and it’s more important than ever to get it right. With the increasing use of data, companies can now personalise their email campaigns on a massive scale. This means businesses can send highly targeted, relevant messages to their customers, increasing the likelihood of them engaging with the email. To achieve this, you need to deeply understand your customer base and use data to segment your audience and create personalised messages.
Interactive Content
Interactive content is another trend that’s set to take off in 2023. With the rise of new technologies, creating interactive email campaigns that engage customers and drive conversions is possible. Interactive content can include quizzes, surveys, and interactive images, and it’s a great way to get customers to engage with your brand. By incorporating interactive elements into your EDM campaigns, you can increase the likelihood of customers engaging with your messages and taking action.
Artificial Intelligence and Machine Learning
Artificial Intelligence and Machine Learning are set to revolutionise how B2B companies approach EDM in 2023. With AI, companies can automate sending emails, making sending highly targeted messages at scale easier. Machine learning algorithms can also analyse data and predict the best time to send emails, the most compelling subject lines, and more. You can achieve higher open and click-through rates and increase conversions by using AI and machine learning in your EDM campaigns.
Mobile-Friendly Design
With most emails now being opened on mobile devices, it’s essential to have a mobile-friendly design for your EDM campaigns. This means using a responsive design that adjusts to the size of the device it’s being viewed on and includes large buttons that are easy to click on a mobile device. By ensuring your EDM campaigns are optimised for mobile, you can increase the likelihood of customers engaging with your messages and taking action.
Video in Email
Finally, video is set to be a big trend in B2B EDM for 2023. With more and more companies incorporating video into their marketing strategies, it’s essential to consider how to use video in your EDM campaigns. Video can be a powerful way to engage customers and drive conversions, and it’s a great way to get your message across in a visually engaging way. Using video in your EDM campaigns can increase the likelihood of customers engaging with your messages and taking action.
In conclusion, these are the most critical B2B EDM trends for 2023. Incorporating these trends into your email marketing strategy can increase your ROI and reach your target audience more effectively. Whether through personalisation, interactive content, AI, mobile-friendly design, or video, there are many ways to harness the power of EDM in 2023. So start planning your EDM campaigns today and stay ahead of the curve!
